Company Analysis

I.Factual Summary: 1. Baxton engineering science manufactures surface automotive hoists which ar apply by garages, service stations and other relate shops to find cars for servicing. 2. Marketing scheme: II. Case Problem/ luck: In regulate to maintain its fast growth and its chump image, Baxton technology has two opportunities. One is adopting a merchandiseplace sagacity dodging and stay focused on the untapped U.S. potential. The uphold prospect is follow a market developing strategy to flourish its business in Europe. If it adopts the market penetration strategy, should it appeal the US market by means of the establishment of a sodding(a) revenue office or through enhanced articulate efforts with its ongoing distributor? If entering Europe is desired, should Baxton Technology obtain with licensing or joint venture agreement with Bar Maisse or through direct investment? Baxton must consider galore(postnominal) facts in order to understand this sit uation, including the potential European market surround as well as the size and eye socket of the would-be(prenominal) entrance to that market. Most importantly, Baxton will need to reassess what their companys strengths and weaknesses are, and how they go into the global vehicle-lift business.

SWOT Analysis: Strengths: - Superior in design, quality, backup man of installation, safety features a five-year warranty over its competitors - The sales repulse is knowledgeable enough to sell, install and service the units - Efficient alter selling - Received approval from service c ompanies such as Canadian Tire and Goodyear ! - Four patents on the Baxton Lift - Baxton Technology distributes its products based on the specific needs of its customers Weaknesses: - Baxton Lift was sell 5-20 percent more expensive than its competitors - Low market parcel of land - Not as preponderant as some competitors - The dispersal network of the company is non vast Opportunities: - Entering the European market - Expanding sales onto the...If you want to get a full essay, order it on our website: BestEssayCheap.com

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