Hasanak Kojaie

1. The term consumer refers to an individual who profanes goods and services for personal use. The consumer makes the decision on whether to purchase a product or not; thence the consumer is the target of marketing strategies. From an economic perspective, consumer postulate control the demands for goods and services. These need may include unique wants, wishes and desires, as well as emotional attachments towards products and services. Types People make purchases to satisfy different kinds of needs. apparatus contract groups and customer-centered research are the companies primary ways to position consumer needs, attitudes and sort. Benefits cutting ideas and strategies for products and services surface when accurate consumer needs are obtained and analyzed. Background Consumers may operate in fixed depraveing patterns without giving them a great deal thought. However, they may as well make adjustments in their purchase behavior depending on their needs and other personal factors. Initial purchasing decisions may be random, but there is always more or less(prenominal) meaning beneath each decision. 2. there are 5 alternative concepts under which organisations may conduct their marketing activities: the vent concept, product, selling and societal marketing concepts. 1.

THE PRODUCTION CONCEPT: the ism that consumers will favor products that are available and highly affordable, that vigilance should therefore focus on improving production and scattering efficiency. 2. THE PRODUCT CONCEPT: the idea that consumers favor products that offer the more or less quality, performance a nd features, and that the organisation shoul! d therefore devote its energy into fashion continuous product improvements; a detailed version of the culture medium product idea. 3. THE SELLING CONCEPT: the idea that consumers wont buy enough of the organisations products unless the organisation undertakes a large-scale selling and publicity effort. 4. THE MARKETING CONCEPT: achieving organisational goals...If you want to get a live essay, order it on our website: BestEssayCheap.com

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